The Effect of Qualifying Language on Perceptions of Drug Appeal, Drug Experience, and Estimates of Side-Effect Incidence in DTC Advertising 

Author: Joel Davis ^a

Affiliation:

a School of Journalism & Media Studies, San Diego State University, San Diego, California, USA

DOI: 10.1080/10810730701615164

Publication Frequency: 8 issues per year

Published in: Journal of Health Communication, Volume 12, Issue 7 October 2007 , pages 607 - 622

Subject: Communication Studies;

Formats available: HTML (English) : PDF (English)

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