Both local authorities and central government (represented by the Department of the Environment, DoE) have responded to the pressures affecting the role of the council sector in the British housing system by attempting to develop new strategies aimed at management and maintenance. This paper assesses the stimuli which have led to the creation of one such initiative, Estate Action (EA). It also seeks to evaluate the extent to which EA has fulfilled its stated remit of helping authorities to innovate in order to revitalize run-down council estates. It is argued that conflicting pressures within EA operate not only to limit some of its effects, but also create substantial difficulties for local authorities.