Increasing Mental Health Literacy via Narrative Advertising 

Author: Chingching Chang ^a

Affiliation:

a Department of Advertising, National Chengchi University, Taiwan

DOI: 10.1080/10810730701807027

Publication Frequency: 8 issues per year

Published in: Journal of Health Communication, Volume 13, Issue 1 January 2008 , pages 37 - 55

Subject: Communication Studies;

Formats available: HTML (English) : PDF (English)

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