So why are people attracted to goods? I want to open up a new dimension to this debate by understanding goods as surfaces which are both active and inert. I will do this by considering the history of the material practices of what I will call glamour. Through the manipulation of surfaces, glamour casts a secular spell - often only very briefly - but the moment of traction is, I argue, a real one which needs to be taken into accounts of cultural economy if we are to make sense of modern consumption.