In January 2006, the UK government launched its long-term prostitution strategy. The strategy aims to produce better enforcement of laws against kerb-crawling and seeks to create more opportunities for women to leave prostitution. The approach of UK government focuses on 'street sex', yet in the cyber age we have seen a growth in the number of escort sites and a rise in the number of commercial pages on dating and networking sites. This article will consider the strategy two years on and seek to explore the potential impact of the government's proposals on prostitution and the growing number of socio-legal issues that are emerging from the rise in cyber-prostitution.