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An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance 

Authors: Bishnu Sharma a; David Gadenne a
Affiliation:   a University of the Sunshine Coast, Australia
DOI: 10.1080/09652540802264181
Publication Frequency: 7 issues per year
Published in: journal Journal of Strategic Marketing, Volume 16, Issue 4 September 2008 , pages 301 - 314
Formats available: HTML (English) : PDF (English)
Article Requests: Order Reprints : Request Permissions

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