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EDITOR'S COMMENTS
Author:
John L. Stanton Jr.
DOI:
10.1300/J038v11n03_01
Publication Frequency:
4 issues per year
Subjects:
Advertising;
Consumer Behaviour;
Food Manufacturing & Related Industries;
International Economics;
Management of Specific Areas;
Market Research;
Sales & Marketing;
Sales & Marketing Management;
Service Industries;
Formats available:
PDF
(English)
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