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Information Rx: Promotion and Utilization by Georgia Librarians and the Georgia American College of Physicians 

Author: Kim Meeks a
Affiliation:   a Mercer University Medical Library, Macon, GA, USA
DOI: 10.1080/15398280902896493
Publication Frequency: 4 issues per year
Published in: journal Journal of Consumer Health On the Internet, Volume 13, Issue 2 April 2009 , pages 129 - 134
Formats available: HTML (English) : PDF (English)
Also incorporating: Health Care on the Internet
Article Requests: Order Reprints : Request Permissions


Abstract

This paper seeks to determine whether or not the Information Rx program has been promoted and utilized by Georgia librarians and Georgia American College of Physicians (GACP) members. The participants in this study were members of the Georgia Public Library Service (GPLS), the Georgia Health Sciences Library Association (GHSLA), and the GACP. Two electronic surveys were created, one to be completed by GACP members and a separate survey to be completed by GPLS and GHSLA members. There were also face-to-face interviews with academic medical librarians. The data from the surveys as well as the face-to-face interviews suggest that Information Rx needs to be promoted more and perhaps targeted to a different audience. Librarians need to be more involved in the process because they are best able to help physicians and patients navigate and understand MedlinePlus.
Keywords: Georgia American College of Physicians; Georgia librarians; information Rx; information Rx pads; MedlinePlus; promotion; utilization
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