ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 53 Issue 2       Subscribe       Article       References       Related articles      
<< firstfirst   < prevprev   Table of contentstoc   next >next   last >>last
Publisher Logo Publication Cover
Search within this journal

Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance? 

Authors: Jerel P. Calzo a; L. Monique Ward b (Show Biographies)
Affiliations:   a Developmental Psychology at the University of Michigan,
b Department of Psychology, University of Michigan,
DOI: 10.1080/08838150902908049
Publication Frequency: 4 issues per year
Published in: journal Journal of Broadcasting & Electronic Media, Volume 53, Issue 2 April 2009 , pages 280 - 299
Formats available: HTML (English) : PDF (English)
Previously published as: Journal of Broadcasting (0021-938X) until 1985
Article Requests: Order Reprints : Request Permissions


Abstract

This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.
view references (39)
Bookmark with:
  • CiteULike
  • Del.icio.us
  • BibSonomy
  • Connotea
  • More bookmarks
Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文(简体和繁體)
© 2009 Informa plc