Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance?
Authors:
Jerel P. Calzo a;
L. Monique Ward b
(Show Biographies)
| Affiliations: | a Developmental Psychology at the University of Michigan, |
| b Department of Psychology, University of Michigan, |
DOI:
10.1080/08838150902908049
Publication Frequency:
4 issues per year
Published in:
Journal of Broadcasting & Electronic Media,
Volume
53,
Issue
2
April
2009
, pages 280
- 299
Formats available:
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(English)
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PDF
(English)
Previously published as:
Journal of Broadcasting
(0021-938X)
until 1985
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Abstract
This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations were modest, the results support evidence of a mainstreaming effect, whereby increased media exposure may draw groups with disparate attitudes towards a more similar viewpoint on homosexuality.
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