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Mapping the marketspace: evaluating industry Web sites using correspondence analysisPierre Berthon;
Leyland Pitt;
J-P Berthon;
Claire Crowther;
Lisa Bruwer;
Peter Lyall;
Arthur Money
Journal of Strategic Marketing, 1466-4488, Volume 5, Issue 4, 1997, Pages 233 – 242 View Abstract
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