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Editorials
From the Editor—The Essence of Business Marketing Theory, Research, and Tactics: Contributions of the Journal of Business-to-Business Marketing
J. David Lichtenthal
Pages 83 – 90
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Original Articles
The Essence Of Business Marketing Theory, Research, and Tactics: Contributions from the Journal of Business-to-Business Marketing
J. David Lichtenthal;  Venkatapparao Mummalaneni; David T. Wilson
Pages 91 – 179
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Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: The JBBM Comes of Age
Peter J. LaPlaca
Pages 180 – 191
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The Journal of Business-to-Business Marketing Comes of Age: Some Postscripts
Rajiv P. Dant; Ivan I. Lapuka
Pages 192 – 197
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Response to: “The Journal of Business-to-Business Marketing Comes of Age”
Earl D. Honeycutt Jr.; Shawn T. Thelen
Pages 198 – 203
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Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson: A Paradigm Shift and Prospection Through Expanded Roles of Buyers and Sellers
Naresh K. Malhotra;  Can Uslay; Nelson Oly Ndubisi
Pages 204 – 217
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Commentary on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing,” by Lichtenthal, Mummalaneni, and Wilson
Arch G. Woodside Jr.
Pages 218 – 233
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Reply to Commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on “The Essence of Business Marketing Theory, Research and Tactics: Contributions by the Journal of Business-to-Business Marketing”
Venkatapparao Mummalaneni;  J. David Lichtenthal; David T. Wilson
Pages 234 – 245
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