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The Prevalence of Business Marketing Research
Relative Presence of Business-to-Business Research in the Marketing Literature
Peter J. LaPlaca; Jerome M. Katrichis
Pages 1 – 22
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Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: The Demand-Oriented Path Forward
Naresh K. Malhotra; Can Uslay
Pages 23 – 30
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Commentary: Relative Presence of Business-to-Business Research in Retailing Literature
Rajiv P. Dant; James R. Brown
Pages 31 – 39
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Commentary: Relative Presence of Business-to-Business Research in the Marketing Literature: Review and Future Directions
J. David Lichtenthal; Venkatapparao Mummalaneni
Pages 40 – 54
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Reply: Assessing B2B Research in the Marketing Literature: Focus versus Relevance
Peter J. LaPlaca; Jerome M. Katrichis
Pages 55 – 61
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Fifteen Year Indices: 1993-2008
Journal of Business-to-Business Marketing Part I: Subject Listing
Pages 62 – 88
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Journal of Business-to-Business Marketing Part II: Titles and Abstracts–Chronological
Pages 89 – 160
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Journal of Business-to-Business Marketing Part III: JBBM Book Reviews
Pages 161 – 191
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