The Journal of Marketing Management (JMM) is the official journal of the Academy of Marketing and its Editorial policy and positioning emphasises the Journal as a forum for exchange of the latest research ideas and best practice. Accordingly, it is a rigorous (blind reviewed) and authoritative publication which blends the best of theory and practice. It seeks to cover all aspects of marketing and provide a platform for the exchange of the latest ideas and thinking in an accessible and readable way.

JMM publishes 3 double 'special issues' per annum consisting of approximately 10 papers plus an editorial essay (c. 90,000 words total).

FORTHCOMING SPECIAL ISSUES, as well as the annual collection of Best Papers from the Academy of Marketing Conference, include: 

• Emarketing: 10 years on
• New Horizons in Arts, Heritage, Nonprofit and Social Marketing
• Customer Behaviour in Multi-Cultural Societies
• Value Marketing in the Health Care Industry

The Calls for Papers for these issues are now closed. Click here to see current Calls for Papers.

GUIDELINES FOR SUBMITTING A SPECIAL ISSUE PROPOSAL

Proposals should include the following information:

• A description of what the issue would be about and how it fits in with JMM's philosophy.
• Who the editors would be with an indication of their editorial/review experience and details of potential reviewers.
• Details of any planned invited submissions.
• Draft text of Call for Papers.

If the issue will be comprised of papers submitted to a conference, workshop or similar event, please make this clear in the proposal.

Please send proposals by e-mail to jmmeditorial@westburn.co.uk The current availability of slots for special issues will be advised on submission of a proposal.

We would recommend that there is a minimum of two editors for a special issue.

REVIEW PROCESS

It is the responsibility of the guest editors to manage the reviewing process using the Scholarone Manuscripts system. All papers will need to go through a standard double-blind review process and details of this will be provided on acceptance of a proposal.

GUIDELINES FOR AUTHORS

Submitted articles must conform to Journal style and we ask that authors follow our Instructions for Authors