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Higher Education in Europe, Volume 28 Issue 4 2003

Published on Behalf of UNESCO-CEPES
ISSN: 1469-8358 (electronic) 0379-7724 (paper)
Publication Frequency: 4 issues per year
Subject: Higher Education;
Publisher: Routledge
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From the editors
Pages 405 – 408
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Public relations, advertising, and even some propaganda: Romanian private higher education institutions and their communication campaigns
Mihai Coman
Pages 409 – 418
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Private colleges in Hungary—seeking students and striving for recognition: The example of the International Business School of Budapest
Ervin G�mb�s
Pages 421 – 431
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The strategic role of public relations in creating the competitive advantages of private higher education in Poland: The example of the school of banking in Poznań
Maciej Kolasiński;  Arkadiusz Kulig; Piotr Lisiecki
Pages 433 – 447
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University heritage—an institutional tool for branding and marketing
Nijole Bulotaite
Pages 449 – 454
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The public relations strategy of Alexander Herzen state pedagogical university in St. Petersburg: The dialogue between the heritage and the present of a University
Elena Kaverina
Pages 455 – 459
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Institutional accreditation as an instrument of public relations: The case of the Poznań university of economics
Przemysław Deszczyński
Pages 461 – 470
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Public relations: The process of communication between a higher education institution and its environment: The case of the Wroclław university of economics
Aneta Szymańska
Pages 471 – 485
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Approaches to and instruments of public relations: Higher education in the Czech Republic
Petr Pirožek; Marie Hesková
Pages 487 – 494
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Public relations higher education—A Russian experience
Lyudmila Azarova
Pages 495 – 498
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Seeking synergy: Theory and practice of education and research in public relations and communication management in Estonia
Kaja Tampere
Pages 499 – 509
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Public relations education—an instrument for the transformation and development of human resources
Minka Zlateva
Pages 511 – 518
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Public relations: An instrument of co-operation linking the private sector and higher education institutions
Izabela Pabich
Pages 519 – 522
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The role of student and alumni associations in the democratization process in Spain
Alfredo Arceo
Pages 523 – 528
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Why transitional public relations methodologies are needed for the reform of higher education in the countries of central and eastern Europe
Ryszard Ławniczak
Pages 529 – 538
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Towards quality private higher education in central and eastern Europe
Kate Galbraith
Pages 539 – 558
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Who should pay for higher education? A Japanese perspective
Masateru Baba
Pages 559 – 568
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The perceptions of protégés in academic organizations in regard to the functions of monitoring
Ferda Erdem; Janset �zen
Pages 569 – 575
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Book reviews and studies
Pages 577 – 584
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Notes on contributors
Pages 585 – 587
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