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Journal of Marketing Communications, Volume 9 Issue 3 2003

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Article
Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions
Lynne Eagle;  Sandy Bulmer; Anne De Bruin
Pages 129 – 146
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Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media
Nigel M. De Bussy;  Michael T. Ewing; Leyland F. Pitt
Pages 147 – 161
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Advertising as a cause of bias in American juries: an exploratory study
Bob Cutler;  Rajshekar G. Javalgi; Kurt Schimmel
Pages 163 – 175
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Speaking the same language: the relevance of neuro-linguistic programming to effective marketing communications
Heather Skinner; Paula Stephens
Pages 177 – 192
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Book Review
Book review
Pages 193 – 194
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