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Journal of Marketing Communications, Volume 9 Issue 4 2003

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Article
Determinants of the corporate identity construct: a review of the literature
T. C. Melewar
Pages 195 – 220
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Right messages for the right site: on-line creative strategies by Japanese multinational corporations
Shintaro Okazaki; Javier Alonso
Pages 221 – 239
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Corporate reputations in UK biotechnology: an analysis of on-line ‘company profile’ texts
Cãlin Gurãu; Yvonne Mclaren
Pages 241 – 256
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The advertising industry in Bosnia-Herzegovina: born again
Muris Cicic; Nenad Brkic
Pages 257 – 273
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Author Index
Author index
Page 275
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Keyword Index
Keyword index
Pages 277 – 278
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