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Journal of Marketing Communications, Volume 10 Issue 1 2004

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Article
Meaningless or meaningful? Interpretation and intentionality in post-modern communication
Sandy Bulmer; Margo Buchanan-Oliver
Pages 1 – 15
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The effect of AIDS awareness on condom use intention among truck drivers in India: the role of beliefs, feelings and perceived vulnerability
Arjun Chaudhuri; Ipshita Ray
Pages 17 – 33
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An empirical study of perceptions of implicit meanings in World Wide Web advertisements versus print advertisements
Micael Dahlén;  Malcolm Murray; Sven Nordenstam
Pages 35 – 47
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Exploring the link between obesity and advertising in New Zealand
Lynne Eagle;  Sandy Bulmer;  Anne De Bruin; Philip J. Kitchen
Pages 49 – 67
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