informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 10 Issue 2       Aims & Scope       Editorial Board       Instructions for Authors       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Journal of Marketing Communications, Volume 10 Issue 2 2004

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
select-down Click for help
Editorials
Editorial: strategic brand communications
Maggie Geuens
Pages 69 – 71
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Article
Identifying and sustaining services brands' values
Leslie De Chernatony;  Susan Drury; Susan Segal-Horn
Pages 73 – 93
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Brand equity: extending brand awareness and liking with Signal Detection Theory
Gewei Ye; W. Fred Van Raaij
Pages 95 – 114
Abstract | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
Evaluations of co-brands and spill-over effects: further empirical results
Carsten Baumgarth
Pages 115 – 131
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context
Jean-Marc Lehu
Pages 133 – 152
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industries
Brigitte Müller; Jean-Louis Chandon
Pages 153 – 165
Abstract | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
List of Referees
List of referees
Page 167
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc