informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 11 Issue 4       Aims & Scope       Editorial Board       Instructions for Authors       Call for Papers       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Journal of Strategic Marketing, Volume 11 Issue 4 2003

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
select-down Click for help
Editorials
Editorial
Nigel F. Piercy; Carolyn A. Strong
Page 215
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Paper
Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice
Joep P. Cornelissen
Pages 217 – 234
Abstract | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
Dependence and the application of power and control in major business relationships: a study of manufacturing and service firms in the business-to-business sector
Denise Jarratt; Mark Morrison
Pages 235 – 253
Abstract | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
The impact of platform-based product development proficiencies on product family success
Jung-Yoon Kim;  Veronica Wong; Teck-Yong Eng
Pages 255 – 269
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets
Simon Knox; David Walker
Pages 271 – 286
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Author Index
Author index
Page 287
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
Keyword Index
Keyword index
Page 289
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc