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Journal of Strategic Marketing, Volume 12 Issue 1 2004

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorials
Editorial
Nigel F. Piercy; Carolyn A. Strong
Page 1
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Papers
Real options and customer management in the financial services sector
Mike Adams
Pages 3 – 11
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Choice criteria in retail banking: an analysis of trends
James F. Devlin; Philip Gerrard
Pages 13 – 27
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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Daniel J. Goebel;  Greg W. Marshall; William B. Locander
Pages 29 – 56
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Multi-utility: strategic option in deregulated markets? An empirical assessment using conjoint analysis
Bodo B. Schlegelmilch; Björn Ambos
Pages 57 – 68
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