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Journal of Strategic Marketing, Volume 12 Issue 2 2004

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorials
Editorial
Nigel F. Piercy; Carolyn A. Strong
Page 69
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Paper
An investigation of the antecedents to cooperative marketing strategy implementation
Sonia Dickinson; B. Ramaseshan
Pages 71 – 95
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Patterns of capability acquisition in electronic commerce
Per Andersson; Michael Kaplan
Pages 97 – 109
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Relationship marketing and CRM: a financial services case study
Sally Dibb; Maureen Meadows
Pages 111 – 125
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