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Journal of Strategic Marketing, Volume 12 Issue 3 2004

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorials
Editorial
Nigel Piercy
Pages 127 – 128
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Paper
Customer satisfaction and profitability: is there a lagged effect?
Chiquan Guo;  Anand Kumar; Pornsit Jiraporn
Pages 129 – 144
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Strategic marketing and operations relationships: the case of the lean enterprise
Niall C. Piercy; Nick Rich
Pages 145 – 161
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Strategic planning differences among different multiple stakeholder orientation profiles
Gordon E. Greenley;  Graham J. Hooley;  Amanda J. Broderick; John M. Rudd
Pages 163 – 182
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The drivers of customer orientation: an exploration of relational, human resource and procedural tactics
Carolyn A. Strong; Lloyd C. Harris
Pages 183 – 204
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