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Journal of Marketing Communications, Volume 6 Issue 4 2000

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Right appeals for the 'right self': connectedness–separateness self-schema and cross-cultural persuasion
Charlie C. L. Wang
Pages 205 – 217
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A comparison of parents' and children's knowledge of brands and advertising slogans in the United States: implications for consumer socialization
Michael J. Dotson; Eva M. Hyatt
Pages 219 – 230
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The organizational relationship between marketing and public relations: exploring paradigmatic viewpoints
Joep P. Cornelissen; Andrew R. Lock
Pages 231 – 245
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Advertising value and advertising processing
Robert H. Ducoffe; Eleonora Curlo
Pages 247 – 262
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