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Volume 7 Issue 1

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Journal of Marketing Communications, Volume 7 Issue 1 2001

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

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	Foreword John Philip Jones Pages 1 – 2 Abstract \| Full Text PDF \| Request Permissions Related Articles	buy now
	Is couponing an effective promotional strategy? An examination of the Procter & Gamble zero-coupon test Jan Slater Pages 3 – 9 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Integrated brand communication planning: retail applications Beth E. Barnes Pages 11 – 17 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Competing retailers generally have the same sorts of shoppers Rachel Kennedy; Andrew S. C. Ehrenberg Pages 19 – 26 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now
	Low involvement processing - a new model of brand communication Robert Heath Pages 27 – 33 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now
	Manufacturers' brand advertising and how it influences manufacturers' and retailers' margins Robert L. Steiner Pages 35 – 46 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now

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