informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 7 Issue 4       Aims & Scope       Editorial Board       Instructions for Authors       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Journal of Marketing Communications, Volume 7 Issue 4 2001

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
select-down Click for help
The Mannmaven: an agent for diffusing market information
Klaus-Peter Wiedmann;  Gianfranco Walsh; Vincent-Wayne Mitchell
Pages 195 – 212
Abstract | References | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
The communications importance of consumer meaning in cause-linked events: findings from a US event for benefiting breast cancer research
T. Bettina Cornwell; Rachel K. Smith
Pages 213 – 229
Abstract | References | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
The impact of consumer characteristics and campaign related factors on brand confusion in print advertising
Malaika Brengman;  Maggie Geuens; Patrick De Pelsmacker
Pages 231 – 243
Abstract | References | Full Text PDF | Request Permissions
Cited By | Related Articles 		 buy now buy now
Are feminists more critical of the portrayal of women in Australian beer advertisements than non-feminists?
Michael Jay Polonsky;  John Ford;  Krystal Evans;  Allison Harman;  Skye Hogan;  Laura Shelley; Lucy Tarjan
Pages 245 – 256
Abstract | References | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
7th International Conference on Corpor@te and M@rketing Communications (CMC)
Pages 263 – 266
Abstract | Full Text PDF | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc