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Journal of Marketing Communications, Volume 8 Issue 1 2002

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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A method for the selection of appropriate business-to-business integrated marketing communications mixes
Lawrence L. Garber Jr; Michael J. Dotson
Pages 1 – 17
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Crisis in the meat industry: a values-based approach to communications strategy
Susan Baker;  Keith E. Thompson; David Palmer-Barnes
Pages 19 – 30
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A post-modern perspective on advertisements and their analysis
Stella Proctor;  Tony Proctor; Ioanna Papasolomou-Doukakis
Pages 31 – 44
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Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
Soo Jiuan Tan
Pages 45 – 64
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8th International Conference on Corpor@te and M@rketing Communications (CMC)
Pages 65 – 70
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