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Journal of Marketing Communications, Volume 8 Issue 3 2002

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Editorial
Charles H. Patti
Page 133
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Encouraged, motivated and learning oriented for working creatively and successfully: a case of Korean workers in marketing communications
Taewon Suh
Pages 135 – 147
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Advertising strategy and effective advertising: comparing the USA and Australia
Charles F. Frazer;  Kim Bartel Sheehan; Charles H. Patti
Pages 149 – 164
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A Hong Kong view of offensive advertising
Gerard Prendergast;  Benny Ho; Ian Phau
Pages 165 – 177
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Effects of metaphoric advertising among mainland Chinese consumers
Swee Hoon Ang
Pages 179 – 188
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Any complaints? A review of the framework of self-regulation in the Australian advertising industry
Gayle Kerr; Cheryl Moran
Pages 189 – 202
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