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Journal of Marketing Communications, Volume 9 Issue 1 2003

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Account planning in Scottish advertising agencies: a discipline in transition
Keith Crosier;  Ian Grant; Charlotte Gilmore
Pages 1 – 15
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The effects of television commercial pacing on viewers' attention and memory
Paul D. Bolls;  Darrel D. Muehling; Kak Yoon
Pages 17 – 28
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Approaches to investor relations: implementation in the British context
Richard R. Dolphin
Pages 29 – 43
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A guide to a more effective World Wide Web presence
Jesper Ladefoged Joergensen; Jim Blythe
Pages 45 – 58
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