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Journal of Strategic Marketing, Volume 10 Issue 1 2002

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Nigel F. Piercy; Lloyd C. Harris
Pages 1 – 2
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Segmenting the business-to-business marketplace by product attributes and the decision process
Victoria L. Crittenden;  William F. Crittenden; Daniel F. Muzyka
Pages 3 – 20
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Competitive groups in the automobile industry: a compared supply-demand approach
J. Enrique Bigné; Natalia Vila López
Pages 21 – 45
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The performance implications of management fads and fashions: an empirical study
Emmanuel Ogbonna; Lloyd C. Harris
Pages 47 – 68
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Developing internationalization capability through industry groups: the experience of a telecommunications joint action group
Sylvie Chetty; Andrea Patterson
Pages 69 – 89
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