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Journal of Strategic Marketing, Volume 10 Issue 2 2002

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Page 91
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The relationship between employees' perceptions of organizational climate and customer retention rates in a major UK retail bank
Moira Clark
Pages 93 – 113
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Internet advertising by UK firms
David Paton; Neil Conant
Pages 115 – 133
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Cooperative marketing associations: an investigation into the causes of effectiveness
Adrian Palmer
Pages 135 – 156
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Country of origin as a source of competitive advantage
Michael J. Baker; Lorna Ballington
Pages 157 – 168
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