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Journal of Strategic Marketing, Volume 10 Issue 3 2002

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Lloyd C. Harris; Nigel F. Piercy
Page 169
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The offering as the strategic focus
Alfred Kenyon; Shiv S. Mathur
Pages 171 – 188
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The nature and dynamics of counter-implementation in strategic marketing: a propositional inventory
Lisa C. Thomas
Pages 189 – 204
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Competitive advantage in small to medium-sized enterprises
Aodheen O'Donnell;  Audrey Gilmore;  David Carson; Darryl Cummins
Pages 205 – 223
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Relationships and technology: strategic implications
Lisa O'Malley; Darryn Mitussis
Pages 225 – 238
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