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Journal of Strategic Marketing, Volume 10 Issue 4 2002

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Lloyd C. Harris
Page 239
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Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view
John Fahy; Graham Hooley
Pages 241 – 253
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Success factors in non-store retailing: exploring the Great Merchants Framework
Victoria L. Crittenden; Elizabeth J. Wilson
Pages 255 – 272
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Customer knowledge and choice criteria in retail banking
James F. Devlin
Pages 273 – 290
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