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Journal of Strategic Marketing, Volume 11 Issue 1 2003

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Nigel F. Piercy
Pages 1 – 2
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Marketing educators: addressing implementation in core courses
Sally Dibb; Lyndon Simkin
Pages 3 – 13
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The role of marketing capability in innovation-based competitive strategy
Jay Weerawardena
Pages 15 – 35
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Deregulation of professional accounting services in the United Kingdom: integrating marketing and accounting
Victoria L. Crittenden;  Larry R. Davis;  Daniel T. Simon; Gregory Trompeter
Pages 37 – 53
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The effect of downsizing on market orientation: the mediating roles of trust and commitment
Mark A. Farrell
Pages 55 – 74
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