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Journal of Strategic Marketing, Volume 9 Issue 4 2001

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Pages 253 – 254
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Building value-based branding strategies
Peter Doyle
Pages 255 – 268
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Factors influencing boundary spanner stress and subsequent managerial intervention: an exploratory investigation
Nicholas J. Ashill;  Stephen Meadows; David Stewart
Pages 269 – 284
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Measuring market orientation in the Indonesian retail context
Agus W. Soehadi;  Susan Hart; Steve Tagg
Pages 285 – 299
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Approaches to market orientation and new product development in smaller enterprises: a proposal for a context-rich interpretive framework
Michael Enright
Pages 301 – 313
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Competitive strategy types in the UK independent retail sector
Phil Megicks
Pages 315 – 328
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