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Social Marketing Quarterly, Volume 8 Issue 1 2002

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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INTERNATIONAL INITIATIVES: INTRODUCTION AND OVERVIEW
Gerard Hastings; Robert J. Donovan
Pages 3 – 5
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THE APPLICABILITY OF COMMERCIAL ADVERTISING THEORY TO SOCIAL MARKETING: TWO CASE STUDIES OF CURRENT AUSTRALIAN SOCIAL MARKETING CAMPAIGNS
Sandra C. Jones; John R. Rossiter
Pages 6 – 18
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"YOU CANNAE JUST TAKE CIGARETTES AWAY FROM SOMEBODY AND NO' GIE THEM SOMETHING BACK": CAN SOCIAL MARKETING HELP SOLVE THE PROBLEM OF LOW-INCOME SMOKING?
Susan MacAskill;  Martine Stead;  Anne Marie MacKintosh; Gerard Hastings
Pages 19 – 34
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SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES
Geoffrey Jalleh;  Robert J. Donovan;  Billie Giles-Corti;  C. D'Arcy; J. Holman
Pages 35 – 45
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AUSTRALIAN CASE STUDIES
Bruce James
Pages 46 – 51
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SMOKE ALARMS WAKE YOU UP IF THERE'S A FIRE: A SMOKE ALARM CAMPAIGN TARGETING ARABIC, CHINESE, AND VIETNAMESE COMMUNITIES IN NEW SOUTH WALES
Michael Camit
Pages 52 – 54
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PUBLIC HEALTH SOCIAL MARKETING: THE IMMUNISE AUSTRALIA PROGRAM
Tom E. Carroll; Laurie Van Veen
Pages 55 – 61
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SOCIAL MARKETING RESOURCES
Irene Pintado
Pages 62 – 65
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LOOKING AHEAD MEETINGS AND CONFERENCES POSITION ANNOUNCEMENTS
Pages 66 – 69
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NOTES FROM THE FIELD
Bruce Mackay
Pages 70 – 71
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EDITOR'S NOTES
Bruce Mackay
Pages 72 – 73
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