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Social Marketing Quarterly, Volume 8 Issue 3 2002

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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CREDITSMART © RESEARCH: A STUDY OF CONSUMER FINANCIAL KNOWLEDGE AND IMPLICATIONS FOR SOCIAL MARKETING
Vanessa Gail Perry; Sheila Ards
Pages 3 – 16
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BRANDING BEHAVIOR: THE STRATEGY BEHIND THE TRUTH SM CAMPAIGN
W. Douglas Evans;  Jeffrey Wasserman;  Elena Bertolotti; Steven Martino
Pages 17 – 29
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2001 ANDREASEN SCHOLARS' AWARD
Page 30
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EXPOSURE: THEORY AND EVIDENCE ABOUT ALL THE WAYS IT MATTERS
Robert C. Hornik
Pages 31 – 37
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PUBLIC HEALTH COMMUNICATION: EVIDENCE FOR BEHAVIOR CHANGE
Alan R. Andreasen
Pages 38 – 41
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