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Social Marketing Quarterly, Volume 9 Issue 2 2003

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING
Anne M. Lavack; Fredric Kropp
Pages 3 – 16
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DEMOGRAPHIC AND PSYCHOGRAPHIC ANTECEDENTS OF COMMUNITY PARTICIPATION: APPLYING A SOCIAL MARKETING MODEL
Mohan J. Dutta-Bergman
Pages 17 – 31
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ASSOCIATIVE GROUP ANALYSIS: A TOBACCO PREVENTION CASE STUDY
Michael Peterson; Steven S. Martin
Pages 32 – 49
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SOCIAL MARKETING RESOURCES
Irene Pintado
Pages 50 – 53
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LOOKING AHEAD
Pages 54 – 61
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NOTES FROM THE FIELD
Bill Smith
Pages 62 – 66
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