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Social Marketing Quarterly, Volume 9 Issue 3 2003

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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INTRODUCTION AND OVERVIEW
R. Craig Lefebvre
Pages 3 – 4
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COMPETITION IN SOCIAL MARKETING
Gerard Hastings
Pages 6 – 10
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IS THERE A ROLE FOR BRANDING IN SOCIAL MARKETING?
Judith McDivitt
Pages 11 – 17
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APPROACHES TO EVALUATING SOCIAL MARKETING PROGRAMS
Lynne Doner
Pages 18 – 26
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EMERGING INNOVATIONS: WHAT WE HAVE LEARNED?
R. Craig Lefebvre
Pages 27 – 32
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SOCIAL MARKETING RESOURCES
Pages 33 – 38
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LOOKING AHEAD
Pages 39 – 44
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