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Journal of Marketing Communications, Volume 11 Issue 1 2005

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Article
Idealized images of the male body in advertising: a reader-response exploration
Richard Elliott; Christine Elliott
Pages 3 – 19
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Do Incentives Matter? An Examination of On-line Privacy Concerns and Willingness to Provide Personal and Financial Information
Steven Ward;  Kate Bridges; Bill Chitty
Pages 21 – 40
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Effects of Probability Markers on Advertising Claim Acceptance
Ilona A. Berney-Reddish; Charles S. Areni
Pages 41 – 54
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Visualizing the Metaphor
Tony Proctor;  Stella Proctor; Ioanna Papasolomou
Pages 55 – 72
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