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Journal of Marketing Communications, Volume 10 Issue 4 2004

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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The effects of conditional indicative language on the comprehension and acceptance of advertising claims
Erik Heller; Charles S. Areni
Pages 229 – 240
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Service brands and communication effects
Aron O'Cass; Debra Grace
Pages 241 – 254
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The impact of pre-commercial break announcements on audience identification of official Olympic sponsors: a case study
Leslie Jackson Turner
Pages 255 – 265
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Testing market positioning themes: a perceptual mapping approach
R. Kenneth Teas; Terry H. Grapentine
Pages 267 – 288
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Book review
Pages 289 – 290
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Book review
Page 291
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Errata
Page 293
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