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Journal of Marketing Communications, Volume 11 Issue 2 2005

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Article
Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications
Gary L. Geissler; Steve W. Edison
Pages 73 – 94
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Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism
Kak Yoon;  Bruce E. Pinkleton; Wonjun Ko
Pages 95 – 112
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Advertising for New and Existing Brands: The Impact of Media Context and Type of Advertisement
Wim Janssens; Patrick De Pelsmacker
Pages 113 – 128
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Attitudes Towards Product Website Design: A Study of the Effects of Gender
Steven John Simon; Spero C. Peppas
Pages 129 – 144
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