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Social Marketing Quarterly, Volume 10 Issue 3 & 4 2004

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Introduction And Overview
INTRODUCTION AND OVERVIEW
Pages 4 – 6
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"PLACE" AND CHANNELS OF DISTRIBUTION
Pages 8 – 13
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"WHEELING WALKS" – A MASS MEDIA-BASED COMMUNITY CAMPAIGN TO ENCOURAGE WALKING AMONG SEDENTARY OLDER ADULTS
Pages 14 – 16
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POSITIONING SOCIAL MARKETING
Pages 17 – 22
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A MARKET SEGMENTATION APPROACH TO NUTRITION EDUCATION AMONG LOW-INCOME INDIVIDUALS
Robert John;  Dave S. Kerby; Patti S. Landers
Pages 24 – 38
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NEW PRODUCT DEVELOPMENT IN SOCIAL MARKETING
Sameer Deshpande;  Michael L. Rothschild; Richard S. Brooks
Pages 39 – 49
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Book Review
DIVERSITY IN ADVERTISING: BROADENING THE SCOPE OF RESEARCH DIRECTIONS
Pages 50 – 52
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Case Studies
KANSAS FOOD ASSISTANCE PROMOTION CAMPAIGN
Pages 54 – 57
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USING COMMUNITY-BASED PREVENTION MARKETING TO PROMOTE PHYSICAL ACTIVITY AMONG TWEENS
Pages 58 – 61
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Resources
SOCIAL MARKETING RESOURCES
Pages 62 – 64
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LOOKING AHEAD
Pages 65 – 68
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NOTES FROM THE FIELD
Bill Smith
Pages 69 – 72
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