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Journal of Marketing Communications, Volume 11 Issue 3 2005

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Comparative Effects of Organization–Public Relationships and Product-related Attributes on Brand Attitude
Jeesun Kim; Sylvia M. Chan-Olmsted
Pages 145 – 170
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Internal Communications: Today's Strategic Imperative
Richard R. Dolphin
Pages 171 – 190
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A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept
John M. Mcgrath
Pages 191 – 214
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The Effects of Locus of Control on Word-of-mouth Communication
Desmond Lam; Dick Mizerski
Pages 215 – 228
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