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Social Marketing Quarterly, Volume 11 Issue 3 & 4 2005

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Miscellany
INTRODUCTION AND OVERVIEW
Gregory R. Niblett
Pages 4 – 7
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Session I
Stretching the Limits of Social Marketing Partnerships, Upstream and Downstream: Setting the Context for the 10th Innovations in Social Marketing Conference
Gregory R. Niblett
Pages 9 – 15
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Upstream Sessions
Opportunities for Social Change through Upstream Partnerships
John W. Bentz;  Lori Dorfman;  Robert Denniston; William Novelli
Pages 17 – 25
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Roundtable: Discussions on How Partnerships Can Help Address Access to Sterile Syringes as an Upstream Social Marketing Challenge
Meredith Williams
Pages 26 – 31
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New Opportunities for Social Marketing: A Keynote Address By Daniel Yankelovich
John W. Bentz
Pages 32 – 36
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Downstream Sessions
Partnerships from the Downstream Perspective: The Role Strategic Alliances Play in Implementing Social Marketing Programs
François Lagarde;  Lynne Doner;  Robert J. Donovan;  Stuart Charney; Mona Grieser
Pages 38 – 45
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Roundtable: Exploring Downstream Partnerships to Market Zinc Supplementation to Oral Rehydration Solution (ORS) in Developing Countries
William Sowers
Pages 46 – 49
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Private Sector Session
The Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives
Nancy Lee;  Kurt Aschermann;  Rich Ehrmann; Jim Mintz
Pages 51 – 59
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Synthesis Session
Synthesis Panel Presentation on “Stretching the Limits of Partnerships, Upstream and Downstream”
William Sowers;  Lynne Doner;  William A. Smith;  Michael Rothschild; David Morse
Pages 61 – 66
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Social Marketing Quarterly Centerpiece
Interview with Beverly Schwartz
Pages 68 – 77
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Case Study
The Use of Partnerships in the Western Australian Freedom From Fear Campaign
Robert J. Donovan
Pages 79 – 81
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Social Marketing Resources
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Kamilah B. Thomas
Pages 82 – 90
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Worth Repeating
Best of Breed: When it Comes to Gaining A market Edge while Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack
Philip Kotler; Nancy Lee
Pages 91 – 103
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How to Enter a Cause-Related Partnership and Keep Your Halo on Straight: Some Dos and Don'ts
Richard Earle
Pages 104 – 109
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Looking Ahead
Meetings and Conferences, and Position Announcements
Pages 110 – 113
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