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Journal of Strategic Marketing, Volume 13 Issue 4 2005

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorials
Editorial
Nigel F. Piercy
Pages 239 – 240
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Original Articles
Organizational motivation, opportunity and ability to measure marketing performance
Bruce H. Clark;  Andrew V. Abela; Tim Ambler
Pages 241 – 259
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The effect of a market-oriented organisational culture on sales-force behaviour and attitudes
Mark A. Farrell
Pages 261 – 273
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CRM shifts the paradigm
Subhash C. Jain
Pages 275 – 291
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Applying Sun Tzu's terrain and ground to the study of marketing strategy
Jason B. Macdonald; Kent E. Neupert
Pages 293 – 304
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