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Journal of Strategic Marketing, Volume 14 Issue 1 2006

Celtic Marketing

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Original Articles
Tiocfaidh ár lá: introduction to the special issue
Stephen Brown
Pages 1 – 9
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Guinness and the role of strategic storytelling
John Simmons
Pages 11 – 18
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A tale of tales: the Apple Newton narratives
Hope Jensen Schau; Albert M. Muñiz JR
Pages 19 – 33
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Climbing a stairway to heaven: Led Zeppelin's Celtic embrace
Kent Drummond
Pages 35 – 43
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Ryanair: the Cú Chulainn of civil aviation
Brian Boru
Pages 45 – 55
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Matriarchal marketing: a manifesto
Linda M. Scott; Lisa Peñaloza
Pages 57 – 67
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A Celtic crossing: a personal, biographical exploration of the subjective meaning of the Celtic brand and its role in social identity formation
Chris Hackley
Pages 69 – 76
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Exploit the Levitt Write Cycle
Aedh Aherne
Pages 77 – 87
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Celtic marketing: the fusion and companionship of art and science
Andrew McAuley;  David Carson; Audrey Gilmore
Pages 89 – 98
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