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Social Marketing Quarterly, Volume 12 Issue 1 2006

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Applications
Exposure to Pro-Tobacco Messages: Results from the National Youth Tobacco Survey
W. Douglas Evans;  Alec Ulasevich; Jeanette Renaud
Pages 3 – 14
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“Save the Crabs, Then Eat 'Em”: A Culinary Approach to Saving the Chesapeake Bay
Judy Landers;  Peter Mitchell;  Bill Smith;  Thomas Lehman; Christopher Conner
Pages 15 – 28
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Development of a Research Tool to Monitor Point of Sale Promotions
Elinor Devlin;  Susan Anderson;  Ron Borland;  Anne Marie Mackintosh; Gerard Hastings
Pages 29 – 39
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Case Study
Partnerships for Social Marketing Programs: An Example from the National Bone Health Campaign
R. Craig Lefebvre
Pages 41 – 54
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Social Marketing Resources
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Carol A. Bryant
Pages 55 – 59
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LOOKING AHEAD: Meetings and Conferences
Conferences of Interest
Pages 60 – 63
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Notes From The Field
Marketing for Avian Flu
Bill Smith
Pages 64 – 67
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