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Journal of Marketing Communications, Volume 12 Issue 2 2006

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Exploring the Importance of Gay-friendliness and its Socialization Influences
Tracy L. Tuten
Pages 79 – 94
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An Examination of Integrated Marketing Communications in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster
Mark Wickham; Linda Hall
Pages 95 – 108
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The Effects of Identical Versus Varied Advertising and Publicity Messages on Consumer Response
Shih-Lun Alex Wang; Richard Alan Nelson
Pages 109 – 123
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Residual Brand Awareness Following the Termination of a Long-term Event Sponsorship and the Appointment of a New Sponsor
Roger B. Mason; Fabrice Cochetel
Pages 125 – 144
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Book Reviews
Book review
Pages 145 – 146
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