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Social Marketing Quarterly, Volume 12 Issue 2 2006

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Tobacco Industry Smoking Prevention Advertisements' Impact on Youth Motivation for Smoking in the Future
Robert J. Donovan;  Geoffrey Jalleh; Owen B. J. Carter
Pages 3 – 13
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Development of an Aspirational Campaign to Prevent Youth Substance Use: “Be Under Your Own Influence”
Kathleen J. Kelly;  Maria Leonora G. Comello; Michael D. Slater
Pages 14 – 27
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When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create
Sohail Agha;  Mai Do; Françoise Armand
Pages 28 – 42
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Assessing Characteristics, Needs, and Preferences of a Secondary Audience for the Development of a Bilingual Parent Component to the Food Friends Social Marketing Campaign
Laura Bellows;  Kathleen Cole; Jennifer Anderson
Pages 43 – 57
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COMMENTARY
Ten Promises to Terry: Towards a Social Marketing Manifesto
Gerard Hastings
Pages 59 – 62
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SOCIAL MARKETING RESOURCES
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Kristina M. Dunlevy
Pages 63 – 67
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LOOKING AHEAD: Meetings and Conferences
Conferences of Interest
Pages 68 – 69
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NOTES FROM THE FIELD
What Do We Want To Be?
Bill Simth
Pages 70 – 72
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