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Journal of Strategic Marketing, Volume 14 Issue 3 2006

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Miscellany
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 191 – 192
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Original Articles
The critical role of congruency in prototypical brand extensions
Maria Kalamas;  Mark Cleveland;  Michel Laroche; Robert Laufer
Pages 193 – 210
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An exploratory study and consumers' perceptions of e-reverse bundling price in online retailing
Hong-Youl Ha
Pages 211 – 228
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Information and communication technology usage patterns: a case study
Jozée Lapierre; Roxane G. Medeiros
Pages 229 – 244
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The integrated effects of market-oriented culture and marketing strategy on firm performance
Sungho Lee;  Sung-Joon Yoon;  Sanguk Kim; Jong-Whan Kang
Pages 245 – 261
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What if all trade was fair trade? The potential of a social clause to achieve the goals of fair trade
Carmen Valor
Pages 263 – 275
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International marketing strategy in the electronics industry: a follow-up investigation of UK SMEs 18 months after the export withdrawal decision
Dave Crick; Shiv Chaudhry
Pages 277 – 292
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Miscellany
Erratum
Page 293
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